What the public really think about the Australian cattle industry


There is no doubting that production and consumption of beef and dairy has come under the spotlight in recent years. There is little to no publicly available research that explores public perceptions of the Australian cattle industry. We have just completed a survey of almost 3,000 people right across Australia. Overall there is high trust in the industry, but there is work to do. I will discuss some opportunities for further research and for communication coming from this research.


Bradd is passionate about research that contributes to rural and regional sustainability with a particular: The management of rural and regional landscapes for diverse socio-ecological values; Stakeholder engagement in environmental management and land use change; and Community perceptions and expectations of the environmental performance of agriculture. He has also published extensively on vegetation change in the rangelands of southwest Queensland