The University of Queensland has just completed a survey of almost 3,000 people across the country to try, for the first time, to gauge the true public perception of the cattle sector.
To learn more about the study and the results, ABC Rural spoke to School of Earth and Environmental Sciences researcher Dr Bradd Witt.
Listen on the ABC Rural website
Media: Dr Bradd Witt, bwitt@uq.edu.au, +61 7 336 56005;